1980s Britain was stamped by Thatcherite politics, unemployment, and a rising pop culture. Alongside this, amidst the climactic conclusion of the Cold War, fears of nuclear attack swept through the British public. In 1981, President Reagan named Greenham Common, Berkshire, as a base for US cruise missiles to be positioned in by 1983, galvanising fear of nuclear attack. By 1991, these missiles had been removed from Greenham.